Always Football
FTBLRLIFE
Footballer Life is a football-focused global online community that allows players, coaches, and supporters one place to connect, engage and improve. Footballer Life is the only football-focused global mobile platform that is founded by professional football players and built for the football fanatic. We bring inspiring challenges, team scheduling, and football-only content for players, teams, coaches, and supporters, looking to connect with a worldwide football network, level up, get scouted, or engage with all things football.
The challenge encompassed crafting a logo and wordmark that encapsulated the profound significance of football to the founder, his family, and the broader global football community. Central to this endeavor was the creation of a symbol that authentically conveys the immense joy and unwavering passion evoked by football, resonating deeply with billions of enthusiasts worldwide.
At the heart of the brand's visual identity lies a commitment to embodying key principles: being Focused on Football, Engaging, Simple, and Intuitive. These elements are carefully integrated to ensure seamless integration into the user experience, whether through content, the app interface, or the website, thereby enhancing user engagement and connection.
The solution entailed crafting a brand logo that ingeniously merged two potent symbols: the classic 32-panel football and the silhouette of the founder's son jubilantly celebrating his inaugural goal at the tender age of seven. This silhouette serves as a poignant representation of the sheer passion and unbridled joy experienced by footballers, both on the field and in the stands, encapsulating the essence of the beautiful game.
The brand name, 'Footballer,' cleverly abbreviated, not only evokes a direct connection to the football lifestyle but also hints at a profound dedication and fervor for the sport. The deliberate use of all caps and abbreviations adds a touch of modernity and trendiness, mirroring the vibrant and dynamic culture surrounding football.
The combination mark offers remarkable versatility, seamlessly adapting to various backgrounds and mediums. FTBLRLIFE serves as an emblem of global football culture, and these logo variations effortlessly integrate into photos, videos, or graphics, ensuring consistent representation across diverse visual platforms.
Breaking down the combination mark also proves effective, particularly for diverse applications within the mobile app interface.
